THE CELEBRATION – The David L. Howard net was cast wide, but the April 28, 2014 Edition of The Walking Horse Report only brought in a few small fry compared to the “Schooling Days” of yore when the fish were jumping in the boat.
In those “Happy Days”, The Walking Horse Report editions ran from 80 to 135 Pages. This translates into a weekly gross of $80,000.00 to $125,000.00 per edition.
Average $50,000 x 50 = $2,500,000.00+ annual.
Then pile on top of $2,500,000.00+ the 10 days of the Celebration Special Editions.
10 X $60,000.00 = $600,000.00+.
You are easily looking at $3,100,000.00+ gross.
Not bad for a fish wrap good for a week, then it starts all over again.
Now you know why the 2012 study commissioned by the USDA reported that 44% of the money in the Tennessee Walking Show Horse business is spent on Advertising.
And when you say Tennessee Walking Horse Advertising, you are talking David L. Howard.
Advertising is the largest expense of owning a Big Lick Tennessee Walking Show Horse.
Larger than Training, Farrier, Vet, Tack.
Larger than anything else.
So now you know why David L. Howard and Jeffrey Howard will go to almost any lengths to be sure that Family Gold Mine is sustained at all costs.
The Howards apparently do not believe they can make a Fortune off of these kind of Sound Tennessee Walking Horses.
But they know they can make a pluperfect fortune off of the sore Big Lick Horses.
The ones trained by the Walking Horse Trainer BOYZ, who play a confidence game with the Customers who become ADDICTED to the Big Lick. Howard then puts the Licker Addicts pictures in The Report, The Trainer BOYZ glove them, and Addict Customers buy Ads.
Add to the mix that the Trainer BOYZ consider soring Tennessee Walking Horse a Profession, and they think they have a “Constitutional Right To Pratice Their Profession Of Soring Horses”.
By the way, that argument didn’t go real well in 2013 when presented to a United States District Court Judge out in Fort Worth, Texas. Judge Terry Means rolled the sore Big Lickers out of Court on a Summary Judgment.
But once again, even in that scenario, David L. Howard had somebody else pony up the money to defend his Family Gold Mine.
All in the name of showing sore Big Lick horses.
So there is a consistent thread here.
The only problem is as Dr. John Haffner has said:
All of which leads us to last weekend:
APRIL 19, 2014 – “KICK OFF CLASSIC” – THE CELEBRATION
Last week, the sore Big Lick Addicts a/k/a “Customers”, at the urging of the Walking Horse Trainer BOYZ, coughed up the following in the way of Ads:
THE WALKING HORSE REPORT ADS
6 “KICK OFF” FULL COLOR ADS (Including Front Cover, Inside Cover and Back Cover)
3 “KICK OFF” 2 COLOR ADS
8 “KICK OFF” BLACK & WHITE
2 “WHOA SPRING SHOW” – 1 2 COLOR AD AND 1 BLACK & WHITE
19 TOTAL ADS
40 TOTAL PAGES
ChaChing is going to have to go on a real diet if these “Skimpy Catches” continue much longer
Still, you have to give hats off to Celebration Chairman David L. Howard for the following:
- Absolutely no pretension about Charity or Scholarships with the “Kick Off Classic”.
- The Celebration appears to subsidize Howard’s opportunity to make money.
- Gives the Addicts and hopefully, not the Horses, another FIX:
So you can now see why WHR Editor/PSHA Spokesperson Jeffery Howard is so sincere and earnest when he says “The Horse and Sport You Love”, and goes on and on about “Pageantry and Spectacle”.
And he gets real frothy about Humane Bogeymen and the warm “Wonderful Working Partnership ship” with the USDA until it decided to enforce the Horse Protection Act to eliminate soring like it is doing now.
What Jeffrey is NOT saying is “IT’S ALL ABOUT THE MONEY”.
Jeffrey’s Daddy David told Jeffrey which persons to invite to be on the Board of Directors of the “TWSHO” (Tennessee Walking Show Horse Organization). There were no By-Laws. Then TWHSHO morphed into “PSHA” (Performance Show Horse Association).
And PSHA is now paying $17,000.00 a month to save the sore Big Lick, and David L. Howard’s Family Gold Mine.
David L. Howard is a pretty slick operator.
Please understand that Jeffrey Howard‘s job ONE is to protect the family fortune, and make sure Cash Cow Cha Ching is well fed.
No matter if he is talking about ladies tennis shoes or a few bad applies or saying there is not a Soring Problem – giving a bogus 98.5% compliance rate to The Tennessean Editorial Board.
Yet, it didn’t help Jeffrey’s reputation for credibility when his Sister Christy Howard Parsons, Editor of The Saddle Horse Report (also published by David L. Howard), spoke the truth on a Change.org Petition and said the following:
Or monitoring the Nov. 13, 2013 Congressional Hearing with the $17,000.00 a month men, Jeff Speaks (former Rep. Hal Rogers aide) and Phil Osborne (Lexington, KY $3.2 Billion guy).
Or keeping up with things at the Sound Horse Conference, including Dr. Tracy Turner’s presentation on Thermography which had to be especially interesting.
All of the above fits into Jeffrey Howard’s job description.
So although the “Catch” this past week for Cha Ching was skimpy, but the sore Big Lick Addicts got another “FIX”, and next week is another opportunity.
The more things change, the more they stay the same.